Get a map, get out, get on your bike and get cycling!

Kellogg's Bran Flakes and Sir Chris Hoy, the four time Olympic gold medallist, are helping you keep track on some of the best cycle routes in Britain.

For a great way to stay active and enjoy some fresh air, try one of our recommended cycle routes near where you live.

We've teamed up with Sustrans who are the UK's leading sustainable transport charity. Visit www.sustrans.org.uk to choose from a variety of different cycle routes for all levels of ability that have been tried and tested by our cycling enthusiasts.

So what are you waiting for? Find a cycle route in your local area and get on your bike!

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Why do we want you to get on your bike?

  • One in three UK households are now bike free zones
  • 7/10 UK adults believe that learning to ride a bike is now less of a right of passage than it was during their childhood
  • 48% feel that learning to ride a bike is a 'less useful/critical' skill now than during their childhood
  • Spend amongst parents of under-16s on computer games/consoles is, on average, double that spent on bikes/cycling (£250 against £125 over typical 2 year period) demonstrating that cycling is less of a priority for the majority of households
  • Almost half of all Britons (46%) describe where they live as ‘cycling unfriendly‘
  • The top incentive to encourage family cycling/more cycling would be more family friendly routes (52%)