At Kellogg’s we are committed to developing more and more great activities through two initiatives, Breakfast4Life and Swim4Life.
Breakfast4Life
We know the importance of having breakfast everyday and the benefits that it brings! Starting the day with a balanced, nutritious breakfast each morning helps you hit the ground running.
Read more facts about the benefits of breakfast
Over the last 10 years we have invested over £1million, working with national learning charity ContinYou to promote the benefits of breakfast clubs in schools and other community settings. Each day between 3,000-5,000 children are served breakfast in a club that has received support or guidance from Kellogg’s and ContinYou – that equates to around a million served breakfasts each academic year.
We’re committed to working with ContinYou over the next three years to ensure there is a breakfast club in each of the 500 most deprived locations in the UK, so that every child gets the best start to the day.
Read more about the Breakfast Clubs and see how you can get involved
Swim4life
We’re passionate about swimming here at Kellogg’s. It’s great for your health, it’s a fun activity and most importantly it’s the only sport that can save your life. That’s why we’ve been working in partnership with the amateur swimming association for over 12 years helping thousands of families learn to swim.
This year our commitment to swimming is going to get even bigger with the Kellogg’s Swim Active project which aims to remove the barriers to participation and encourages families to take the plunge!
Read more about our dedication to swimming and see how you can get involved today