Product overview

Choose to beat cholesterol.
New Kellogg’s Optivita is a cereal that offers a simple everyday way to enjoy an appetising breakfast and help you to manage your cholesterol at the same time. Just thinking about managing cholesterol is a giant step towards keeping your heart healthy. Now choosing to do something is even easier thanks to NEW Kellogg's Optivita bars -available in two delicious varieties: Raisin or Berry.
Product details
Ingredients
Wholegrain Cereal(40%)(Whole Oats, Brown Rice, Wholewheat), Oat Bran, Glucose Syrup, Sugar, Fructose, Dextrose, Blueberry Flavoured Fruit Pieces(4.5%)(Sugar, Blueberry Juice Solids {Blueberry Juice, Blueberry Extract}, Cranberry, Vegetable Oil), Sweetened Dried Cranberry(4.5%)(Sugar, Cranberry), Vegetable Oil, Humectant (Sorbitol, Glycerol), Invert Sugar Syrup, Barley Malt Extract, Flavourings, Potassium Chloride, Emulsifier (Soy Lecithin), Citric Acid, Molasses, Antioxidant (Ascorbic Acid, E320), Niacin, Iron, Riboflavin (B2), Folic Acid.
Nutrition information
Typical value per 100g
| Energy |
| - kJ |
1520 |
| - kcal |
360 |
| Protein (g) |
7 |
| Carbohydrates (g) |
68 |
| - sugars (g) |
31 |
| - starch (g) |
35 |
| Fat (g) |
7 |
| - saturates (g) |
3 |
| Fibre (g) |
9 |
| Sodium (g) |
Trace |
| Vitamins |
| Vitamin A (µg) |
- |
| Vitamin D (µg) |
- |
| Vitamin E (mg) |
- |
| Vitamin C (mg) |
- |
| Thiamin B1 (mg) |
- |
| Riboflavin B2 (mg) |
1.2 |
| Niacin (mg) |
6.8 |
| Vitamin B6 (mg) |
- |
| Folic Acid (µg) |
152 |
| Vitamin B12 (µg) |
- |
| Minerals |
| Iron (mg) |
5.3 |
| Zinc (mg) |
- |
| Calcium (mg) |
- |
| Magnesium (mg) |
- |
Dietary information
Contains or may contain:
- Soy ingredients
- Wheat ingredients
- Oat ingredients
- Barley ingredients
- Milk ingredients (may)
Suitable for:
GDAs
Per Serving
- Calories
Value : 101
Percentage : 5%
- Sugar
Value : 9g
Percentage : 10%
- Fat
Value : 2g
Percentage : 3%
- Saturates
Value : 0.8g
Percentage : 4%
- Salt
Value : Trace
Percentage : <1%
of an adult's guideline daily amounts
Guideline Daily Amounts, or GDAs, provide an 'at a glance' guide to the percentage of calories, sugars, fat, saturates, and salt that are present in the food you buy and you can use them to make sure you're sticking as closely as possible to the amounts recommended by nutritionists and even to 'play off' one meal against another. Find out more about GDAs in our health section.
Current promotions
- Kellogg's Optivita
- With Optivita you can start to take control. That's because it contains oat bran that can actively beat cholesterol levels.