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Name Description
Kellogg's Breakfast Clubs Around 1 in 6 children do not eat breakfast in the morning and many children eat crisps or chocolate on the way to school. For this reason, Kellogg’s has been working with national learning charity ContinYou since 1998 to help finance and promote breakfast clubs.
Wake up to Breakfast Breakfast really is the most important meal of the day. That's why Kellogg's have launched their new Wake up to Breakfast campaign with support from celebrities Ian Wright, Jo Frost and Philippa Forrester.
Kellogg's and the ASA Kellogg’s has announced a three year, £3m partnership with the Amateur Swimming Association to help thousands of people get active by swimming as a regular part of their lives.
Kellogg's Active Living Fund The Active Living Fund will give small grants to fund projects and activities that directly lead to people taking part in sustained physical activity. Find out how to apply here.
Breakfast Cereal Information Service (BCIS) An online resource providing easily accessible and up-to-date information on breakfast cereals and the breakfast cereal industry.