We Don't Make Cereal For Anyone Else Proclaims Kellogg's
Release date: 03/03/2009
WE DON'T MAKE CEREAL FOR ANYONE ELSE PROCLAIMS KELLOGG'S
Kellogg's has taken the wrapper off its latest £1 million campaign to underline the fact it doesn't make cereal for anyone else.
The TV advert which airs this month features a cartoon character of W.K Kellogg - Kellogg's founder - signing his boxes of cereal.
The advert was actually inspired by real life. When Mr Kellogg founded his company more than 100 years ago he added his signature to his cereal boxes to mark them out form the competition.
Today, the iconic bright red scroll tells shoppers that by buying a Kellogg's cereal, they're buying the genuine article.
ENDS