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Kellogg’s Optivita is a cereal that offers a simple everyday way
to enjoy an appetising breakfast and help you to manage your
cholesterol at the same time.

Its secret? Along with containing essential vitamins and iron, having
no added salt, being low in saturated fat and containing high fibre and whole grain, it contains oat bran (also known as Oat Beta-Glucan). This is the naturally active part of oats that soaks up excess cholesterol, then actually helps to remove it from your body.

Together with a balanced diet and an active lifestyle, keeping an eye on our cholesterol level is important to our health and fitness. And, with up to one third of the daily suggested intake of oat bran you need to help make a difference to your cholesterol count, a single bowl of Optivita is a simple, tasty way to help you look after your heart.

Take your pick from Optivita’s 3 flavours: Raisin Oat Crisp, Berry Oat Crisp and Nut Oat Crisp. All equally delicious. All equally good for your heart.

New Optivita Nut Oat Crisp is a delicious mix of crispy oat flakes, crunchy hazelnut and cereal clusters and slices of almond.

Optivita Berry is a tasty combination of crispy wholegrain flakes of oat, wheat and rice with freeze dried strawberries, blueberries, fruits and sweetened blackcurrants.

Optivita Raisin is made up of crispy wholegrain flakes of oat, wheat and rice with delicious juicy raisins.

*Kellogg's Optivita can help lower cholesterol because it contains Oat Beta Glucan, the most effective part of the oat. The inclusion of oats as part of a diet low in saturated fat and a healthy lifestyle can help reduce blood cholesterol.
One bowl of Kellogg's Optivita contains up to 1g of oat bran per serving.