Allergy and food intolerance

Every few weeks it seems there’s another news story about another food allergy. Yet despite the intense media coverage and the fact 28% of parents claim they or their children suffer from some kind of food intolerance or allergy, actual cases are still comparatively rare.

The most common foods associated with allergy and intolerance are eggs, peanuts, milk, soya, nuts and shellfish.

Clearly, if someone has a reaction to any of these foods, the most sensible thing to do is to restrict them in their diet or leave them out completely.

But cutting out important food groups like dairy or wheat and following a very restricted diet can lead to nutritional deficiencies and other health problems, especially in young children whose bodies are still developing. For that reason, it’s important to seek the advice of a Registered Dietician before embarking on any sort of modified diet for you or your family.

Coping with an allergy or intolerance means you have to be very careful with the choices you make in the supermarket as well. All Kellogg’s products have clear nutritional labelling on pack to help you understand what’s inside each one and plan your week’s shopping around your dietary requirements.