Kids always want to know, ‘why’

Curiosity helps kids understand the world they live in. Their curiosity extends to the food they eat - where does it come from? And how is it made?

From a survey of 2,000 parents and primary school children we found out that thousands of children have lost touch with where their food comes from, with nearly half (43%) having never visited a farm*

img
img

From Field to Family

We’re committed to bringing children closer to the origins of their food. So we took a small group of school children to visit a farm in Oxon to meet Kellogg’s Origins Farmer Jamie Orpwood who showed them how wheat seeds transform into their breakfast.

img

See our Little Farmers in action

  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img
  • img

Grains of Truth

Check out the rest of our findings below and see the other things we are doing to help kids reconnect with the origins of their food.

*Findings from the poll of 2,000 parents and primary school children in the UK.

1 UK National Ecosystem Assessment (NEA) calculated that “6.8% of the UK’s land area is classified as urban”.

Feed their curiosity

We’re also funding a series of teaching aids including lesson plans and a short film, in collaboration with the National Schools Partnership.

img

Join in

Learn more