Help Give a Child a Breakfast

At Kellogg’s we’re passionate about breakfast. It’s not just a meal; it contributes to making a brighter future.

Sadly, many children don’t get a good breakfast while some miss out completely.

That’s why we will be donating one bowl of cereal for every specially marked pack of Kellogg’s cereal or snacks you buy to a child or family in need.

In this way, we can do something together to ensure that more children in the UK and Ireland start the day the right way.

Breakfast for Better Days

At Kellogg’s, we have a long history of investing in our communities. Our founder, W.K. Kellogg, was a great entrepreneur as well as one of the great philanthropists of the 20th century, giving away virtually all of his wealth and creating the WK Kellogg Foundation in 1930. His legacy of giving lives on with our new global social responsibility strategy focusing on hunger relief, particularly breakfast.

How Kellogg’s is helping

For the last three years, with your help, we have helped fund thousands of breakfast clubs through the Help give a child a breakfast campaign, by donating sustainability grants to help schools feed more children.

This year we want to go further than ever before. For every specially marked pack of Kellogg’s cereal or snacks you buy, we will donate one bowl of cereal to a child or family in need.

Working with our charity partners, FareShare and His Church, we will donate packs of Kellogg’s Corn Flakes and Rice Krispies to breakfast clubs, food banks and community projects all over the UK and Ireland to help vulnerable people.

2014 Terms & Conditions

Get on board and HELP GIVE A CHILD A BREAKFAST.You can help donate breakfasts for children in the UK and Ireland, who may not otherwise get the opportunity to enjoy them.

For every marked pack purchased, Kellogg’s will donate a 30g serving of Kellogg’s Corn Flakes or Rice Krispies (excluding milk) to children, and families with children, who might otherwise go without.

The donation will be made through one of our specially selected community partners, including school breakfast clubs, food banks and food re-distribution charities.

With your help, under this year’s HELP GIVE A CHILD A BREAKFAST campaign, Kellogg’s aims to donate 32 million servings of cereal.

Kellogg’s aims to make all donations by the end of 2015.