OUR COMMITMENT

Kellogg’s has been supporting school breakfast clubs in the UK for 19 years by donating food, money and training. We have a network of 3,000 breakfast clubs that we provide support to.

As part of our commitment to helping families in need we have committed to donating 62 million servings of breakfast and feeding 100,000 children by 2025.

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KELLOGG’S BREAKFAST CLUB AWARDS

Breakfast Clubs provide so many benefits; from improved attendance and attainment to tackling hunger in the morning and providing pre-school care.

The annual Kellogg’s Breakfast Club Awards celebrate the dedication and hard work that goes into running a successful school Breakfast Club.

This year, anyone can nominate a breakfast club, thanks to our team-up with nationwide radio station Heart FM. Simply visit www.win.heart.co.uk/kelloggs and submit a nomination by 23.59 on Sunday 17th September to give one lucky breakfast club you know the chance to win £1000. The club doesn’t need to be supported by Kellogg’s to be nominated.

If you run a Breakfast Club and would like to enter via the usual process, please visit www.BreakfastClubAwards.co.uk where you’ll find an entry form and further information for schools.

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WHY CLUBS ARE IMPORTANT

Breakfast Clubs provide so many benefits from improved attendance and attainment to tackling hunger in the morning and providing pre-school care.

Did you know?

  • 45% of schools say that their Breakfast club has improve attendance and 41% of schools say they have noticed an improvement in behaviour due to their club.
  • 43% of teachers say that their breakfast club will face closure in the near future. This means 200,000 schoolchildren won’t get access to a nutritious breakfast in the morning.
  • A quarter (28%) of schools are trying to keep their clubs open by redirecting funds from school trips, staff and buying fewer pupil resources .
  • Many teachers say that potential future closures of Breakfast Clubs are due to a cut in government school funding (86%). A third say it’s due to extra staff required and a third due to breakfast club specific funding cuts.
  • Teachers believe that these closures will lead to, deterioration in pupil behaviour (33%) worse attendance (34%). 36 per cent of Breakfast Clubs that have now closed noticed a decline in exam results following the closure.
  • 27% of parents feel the absence of a breakfast club would mean at least one parent would be forced out of work.