• share
  • share
  • share

Start

Start is a cereal for people on the move, people who know that a combination of diet and exercise is the key to keeping fit... inside and out. The crisp, malty taste of wheat, corn and oats is a really enjoyable way to get the energy you need, and Start is also packed with vitamins and minerals which provide a third of your daily needs of vital nutrients in a single bowlful.