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Sugar & Breakfast cereal

Sugar is well known for adding sweetness to food, but did you know that it also adds texture and colour to foods? Eating cereal for breakfast encourages the consumption of fibre, vitamins and minerals — essential nutrients that you and your family might not otherwise get from another meal.

To help you see exactly how much sugar is in each serving, we’ve clearly labelled the front of each Kellogg’s breakfast cereal pack. In the nutrition panel on the pack you can also see how much sugar is in the food per serving and per 100g. We make a wide range of breakfast cereals with a range of sugar levels.

In the UK, breakfast cereals contribute to between 5-8% of the sugar in the nation's diet, while at the same time provide significant quantities of the good stuff we need such as fibre, folic acid, vitamin D just to name a few*.

Kellogg’s has been making breakfast cereals for more than 100 years and we think of ourselves as the experts. We know that times change and tastes move on, and that's why we are on a constant mission to update and adapt our foods. We are committed to slowly reducing sugar over time while keeping the great taste and quality that you have come to love and expect from us. We have already made progress on sugar; and have reduced sugar in many of our cereal and snack recipes, the most recent example being Kellogg’s Bran Flakes which, from January 2016, will contain 30% less sugar than similar flake based breakfast cereals**.

One serving of the old Kellogg's Bran Flakes recipe provided 1.5 teaspoons of sugar; from January, Kellogg’s Bran Flakes will provide, like Kellogg’s Special K Original, only 1 teaspoon of sugar per serving.

We have plans to reduce sugar further across our range and we will update you on here as we do.

*Bates B, Lennox A, Prentice A, Bates C, Page P, Nicholson S and Swan G (2014) National Diet and Nutrition Survey. Results for Year 1-4 (combined) of the Rolling Programme (2008/2009 - 2011/12) Public Health England 201451.

**30% less sugar than the average of other flake based breakfast cereals.