How it all began

It all began on February 19, 1906.

That was the date that William Keith Kellogg filed the papers that officially incorporated the Battle Creek Toasted Corn Flakes Company. Now of course, we’re known as Kellogg’s, and we’ve been bringing our best to consumers around the world ever since.

The Kellogg’s philosophy – that improved diet leads to improved health – has driven everything we do since the days of William Keith Kellogg and his Battle Creek Sanatorium.

The popularity of his new ‘Corn Flakes’ cereal, discovered almost by accident in 1876, encouraged William to set up the Kellogg company, now the most successful cereal manufacturer in the world.