The 50s, 60s and 70s

By the 1950s, Kellogg's introduced a new range of products to cater for the differing tastes within the family… but without ever compromising its principles of health, balance and nutrition.

The most successful, Frosties is still with us today.

Over the subsequent decades, the company, and its products went from success to success.

In 1978, forty years after the first Kellogg’s UK factory was established in Manchester manufacturing Kellogg's Corn Flakes, Rice Krispies and All-Bran, a second was opened in Wrexham; at the time, one of the most progressive and modern food production plants in the world.

In the meantime, the company continued expanding its information programmes for schools, health organisations, and consumers, and established a dedicated consumer affairs department that today replies to thousands of enquiries a year about the Kellogg Company's products and practices.