Worried about sugar?

There have been a lot of reports in the press last week about sugar in breakfast cereals and, as a result, you might have questions.  If so, you may find the following facts about our food helpful...

• An average bowl of our cereals with milk contains approximately 170 cals.  That’s less than 10% of your recommended guideline daily calorie intake
• Nutritionists recommend that a meal should give you around 25% of your nutritional requirements – a bowl of cereals, with milk, is well below that
• A bowl of sweetened cereals, such as Frosties, contains around two teaspoons of sugar – less than a couple of slices of toast and jam, a piece of fruit and yoghurt or a cup of sweetened tea
• Recent reports talk about high sugar levels in some cereals but those reports look at 100g of cereals.  People eat cereals, such as Special K, in 30g portions so you’d need to eat more than three bowls full to take in the levels of sugar quoted in these reports
• We label every box of cereal we sell with the nutritional details per portion.  That way people can make easy comparisons between products and brands
• Independent scientific research consistently proves that people who eat breakfast cereals, regardless of how much sugar is in them, tend to have a lower body mass index (are slimmer) than those that don’t
• One in five of us skip breakfast regularly and, every year, children spend up to £500m on sweet treats on the way to school instead of eating a bowl of cereal
• That means they’re missing out on a breakfast that contains fibre, vitamins, iron and calcium

So look beyond the hype, read the labels and make up your own mind.  If you do you’ll find that breakfast cereals are not only a convenient choice but a nutritious one too.

Listen to Kellogg’s answering the tough questions on this subject on Radio 5 Live: