Responsible marketing

Since its foundation, Kellogg’s has been committed to informing consumers of all ages about the importance of a balanced approach to diet and physical activity. Kellogg’s has in place a global marketing code and a longstanding commitment to TV advertising in a responsible manner.

This means:

• We will not encourage over-consumption. We will not use words like ‘king-size’ or ‘super-size’ and all our promotions will depict sensible portion sizes.
• We will always present Kellogg’s breakfast cereals as part of a balanced breakfast – usually in a family context.
• We will run balanced promotional calendars - featuring a good mix of fun, education and wellbeing-based activities for both adults and children.
• We will not target any advertising at children under six years of age.