Our commitment

At Kellogg’s we are committed to building great brands. We follow shared values, principles and behaviours to provide high quality and great tasting foods in a responsible manner:

• We act with integrity and show respect.
• We are all accountable.
• We are passionate about our business, our brands and our food.
• We have the humility and hunger to learn.
• We love success.
• We strive for simplicity.

Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to “invest my money in people”. That legacy continues to guide our company and our people. Corporate responsibility is a way of life at Kellogg.

Our responsibilities include:

• Sustainability - Understanding, managing and minimising our impact on the environment to a sustainable future for everyone.
• Communities - Investing in and enriching our communities so that they can reach their full potential.
• We are passionate about our business, our brands and our food.
• Market place - Behaving responsibly in the market place, selling nutritious products, advocating healthy lifestyles and acting with integrity and adhering to the highest ethical standards.
• Work place - Promoting diversity in our work force and ensuring a safe, healthy workplace.

Our commitment to social responsibility is as strong today as it was when our company was founded. We are proud of our progress, but there is still much we can do.