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Can I apply?

Please read these guidelines in full, and be sure to complete all sections of the application form. Due to the level of applications received for this fund, further correspondence cannot be entered into prior to panel. Incomplete applications will not be considered for funding by the panel.

The electronic application process is designed to make your application to Kellogg’s easier to manage. When you submit your application please do not send us any more information.

If you would prefer to complete a paper application form you can request this by emailing kelloggs@communityfoundation.co.uk.

What is the purpose of the Kellogg's Active Living Fund?

The fund will give small grants to fund projects and activities that directly lead to people taking part in sustained physical activity. The aim of the fund is to help remove the “barriers” which stop people being active.

Most health and exercise professionals agree that children “learn” their physical activity habits mostly from their parents. While schools and other organisations clearly play a valuable role in promoting the benefits of exercise, the best role models for a child are their immediate family. Therefore the Kellogg’s Active Living Fund is very keen to fund activities that enable adults and children to exercise together.

Who can apply?

Applications can be considered for projects engaging with young people up to 25 years of age. However priority will be given to applications requesting support for family units – children and adults undertaking physical activity together. We are particularly looking for projects that are innovative in their approach to involve children or young people and their families.

We DO NOT prioritise larger, more sophisticated organisations that have a track record of attracting funding, particularly when such groups have a turnover of more than £50,000 a year.

What geographical areas are covered by the fund?

The fund is open to organisations based in England, Northern Ireland, Scotland and Wales. This fund is not open to applications from the Republic of Ireland or other parts of Europe.

How much can I apply for?

The maximum grant request that will be considered is £1,000.

We cannot consider applications for contributions to larger/major appeals. (Where the overall project cost would not cover at least 50% of the total project cost)

How will my application be assessed?

Your application will be considered by a panel of Kellogg’s staff that will score your project depending on how well you meet the fund’s criteria. This panel meet every two months and you should receive a decision on your application within approximately 10 weeks of submitting your application.

Please note that the panel’s decision is final and there is no right of appeal.

Are there things that the Active Living Fund will not pay for?

Yes, we will not make a grant:

  • To individual athletes, sportsmen and women.
  • For costs associated with salaries or posts.
  • To profit making organisations.
  • Towards transport costs, as all projects should be accessible to ensure sustainability.
  • To applications where the request does not directly support the activity being undertaken, for example the fund will consider a request for equipment, but not for maintenance on a building being used.
  • To retrospective applications, where the activity has either taken place or has commenced at the time an application is considered by the Kellogg’s panel.
  • For costs relating to refreshments.

The Active Living Community Fund is being administered by The Community Foundation for Greater Manchester. All correspondence will be with The Community Foundation.

For any queries in relation to this application or if you would like help or support in completing your application form please contact Louise Daly by phone 0161 214 0940 or by email kelloggs@communityfoundation.co.uk.

Kellogg Marketing and Sales Company (UK) Limited,Registered Office: The Kellogg Building, Talbot Road, Manchester M16 0PU, Registered in England No. 3237431